Our Story

The show business industry set up an unrealistic and unfair standard of what beauty looks like now days. Because of this a lot of people look up to these standards ‘perfect’ athletes, artists and models while, they too, are not perfect. However, we think they are, because that is the absurdly high standard that is created. As a result of this high standard a lot of people strive to be ‘perfect’, while they don’t realize that the perfect person does not exist.

We want to emphasize the fact that the most beautiful thing you can be is yourself. We want to make people realize that it’s okay if you are not between 1.85m and 1.90m (6’1” and 6’3”), that it’s okay if your waist is under 61cm (24 inch), that it’s okay to not have muscular arms and that it’s okay if you don’t have a six pack. However, what is NOT okay is that you are insecure about yourself, because of the unrealistic standard created by the world. Choosing to be yourself is by far the best choice you can make. You don’t have to be perfect, nobody is.

If you always strive to be perfect you’ll never be satisfied. Just be you, that’s more than enough. From this point of view we have come up with Kase as a streetwear brand. We want to get this message out through our clothing. Our mission is to get people to choose themselves even if they feel like there might be some better options. We want people to choose themselves, anytime, anywhere. Kase is a streetwear label that focuses on innovative, minimalistic and modern designs.

Just be you,
Team Kase.